Bringing the State Street message back to basics
How the global head of marketing for the investment management firm embraced social media
How do you market a sector that most consumers cannot get their heads around, that uses a different language and that is largely blamed for the 2008 economic crash?
How do you remain relevant to your customers while maintaining a considered, low-key image?
State Street, the US-based investment management company which employs 2,500 in Ireland, had to answer these questions just as it was entering the US government’s $700 billion rescue programme along ...
