Brian Keegan: The Tax Take

Taxes introduced to change behaviour patterns can have unexpected results

Are we ready for a sugar tax? Picture: iStock

Do we really have the appetite for a sugar tax?

The skyline outside London City Airport is defined by warehouses. Running along the top of one of them is an enormous banner calling on travellers to ‘Save our Sugar’. It’s an arresting slogan on a bleak January afternoon, after a Christmas period which for me didn’t involve very much saving of sugar or anything else tasty for that matter.

The campaign which inspired ...