Tuesday September 29, 2020

Brian Keegan: Green claims need a framework of standards

Amazon boss Jeff Bezos’s $10 billion commitment to fight climate change is off the scale in terms of a company contributing to sustainability, but we need a way of measuring what companies are doing, and whether their efforts are real or mere greenwashing

1st March, 2020
Bezos’s commitment is only an outlier by virtue of the scale of the money involved.

Ten billion dollars is a staggering amount of money. It’s the amount that Amazon’s Jeff Bezos, one of the world’s most prominent business people, promised last week to contribute to fight climate change. It's rare that business imitates politics yet this is what seems to be happening in the growing debate over sustainability.

Bezos’s commitment is only an outlier by virtue of the scale of the money involved. A...

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