Breaking the sound barrier
Ulster Bank is working on a way for customers to use its online services through voice commands
Customers used to be limited to writing a letter or picking up the phone to communicate with a company, but those days are long gone. Between tweets, WhatsApp messages, Facebook, live chat, email and company apps, there is now an abundance of ways for customers to get in touch, and marketers must know how to manage each channel effectively.
“It is not just about the website or the mobile app. There is going ...