Breaking the sound barrier

Breaking the sound barrier
David Erixon, head of digital and customer innovation at Ulster Bank Pic: Fennells

Ulster Bank is working on a way for customers to use its online services through voice commands

Customers used to be limited to writing a letter or picking up the phone to communicate with a company, but those days are long gone. Between tweets, WhatsApp messages, Facebook, live chat, email and company apps, there is now an abundance of ways for customers to get in touch, and marketers must know how to manage each channel effectively.

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