Conor Brophy: 2017 top brands list is dominated by Big Tech
The Brandz 100 list claims to rank brands according to proprietary brand value - and their picks have outperformed the market
The annual Brandz 100 list, a table of the 100 most valuable global brands, champions the idea that brand value is the one stat to rule them all. There’s a strong correlation between the companies which have the most valuable brands and those which are the most profitable and enjoy the highest market capitalisation. Indeed, the firms behind the report, WPP and Kantar Millward Brown, claim that their proprietary brand value metric has ...
