Branding on the ball at the RWC
The multi-million euro branding battle off the pitch will be as intense as the rugby
As the Rugby World Cup kicks off this coming Friday, we will be glued to our screens to see the world’s greatest rugby players and teams in action. Our screens will also be showing some of the world’s biggest brands in action and giving them exposure, through 20,000 TV hours, to an estimated 4.2 billion viewers across 200 countries.
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