A brand new era: what advertising will see this year

A brand new era: what advertising will see this year
James Patrice, digital influencer and presenter Picture: Fergal Phillips

Muted video clips, social media influencers, Snapchat and trusted news brands in the print industry will dominate the coming year

Between mergers, acquisitions, high-profile fights and a lot of job swapping, no one could say that 2016 was a dull year in the media and marketing world. But what lies ahead of us in 2017? Industry experts give their views.

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