Bill could dampen whiskey tourism's high spirits

Bill could dampen whiskey tourism's high spirits
Irish whiskey tourism booming. Pic: Rollingnews.ie

Visits to Irish whiskey distilleries grew by 80,000 last year to 733,000, according to new figures from Ibec, but advertising constraints worry industry body

The formation of Irish Distillers in 1996, which brought three major brands - Powers and Jameson in Dublin and Murphy’s in Cork - together, marked the beginning of Irish whiskey marketing as we know it. Since then, the sector has grown together, and while the three brands are still strong, others have piggybacked off that success (and the millions of euro spent on marketing) meaning a plethora of Irish whiskeys are now well known internationally.

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