Building a share portfolio: 'Bargain basement' buying can prove foolish

We all know that there are a million and one reasons why ‘earnings guidance’ can go wrong – sometimes significantly so

Fundamental business analysis can help investment success Picture: iStock

Profit warnings are commonplace in the investment world. There is an obligation on directors to announce them, as not to do so would mislead the market as to company performance in the light of “outlook’’ representations that have been previously made, but which now look to be far from the mark against the background of recent trading and near-term prospects.

We all know that there are a million and one reasons why ‘earnings ...