Back to the future as production begins on high-end electric cars in Wicklow

The serial entrepreneur Norman Crowley’s expensive electric cars will have limited climate impact

Norman Crowley at the Powerscourt Estate in Co Wicklow in the Electrifi Ferrari 308 Picture: Justin Farrelly

Norman Crowley is comfortable in the limelight. With the magnificent, textured hills of Powerscourt Estate as his backdrop, he addresses the crowd with ease in a soft but commanding voice.

He is ushered left and right for media interviews and climbs in and out of his newly launched electric Ferrari GTE, patiently waiting for photographers to get the perfect shot.

Crowley’s new company, Electrifi, revamps classic cars with electric engines and sells them ...