Conor Brophy: Audiences may have fragmented in the digital age - but content has too

Consumers are still experimenting to see what best fits their viewing requirements

Keeping Up with the Kardashians is on Hayu app at the cost of €4.99 a month Pic: Getty

For anyone who has ever wondered, and those who have not, we now have the answer to what it costs to keep up with the Kardashians.

The answer is €4.99 a month. That’s the cost of a subscription to the Hayu app. Regular viewers of linear TV may have noticed Hayu being heavily advertised ahead of the series premiere of Keeping Up with the Kardashians on March 5 in the US.

For a ...