Atomic draws line in the sand
Bogged down in work with nothing to show for it, creative agency Atomic put its foot down and refused to work on spec – and now it doesn’t have to pitch, writes Colette Sexton
‘We haven’t done a creative pitch in 18 months, and we’re not going to do another one ever.”
Strong words from Stephen Quinn, the founder of Atomic, but they represent a shift in how the agency has pivoted its business recently. Atomic, which will be 20 years old next year, has shifted from generalist consumer advertising to a focus across three dedicated business cells: employer branding, B2B marketing and sports. This has helped ...
