‘Ask yourself how you are going to ensure you are in your clients’ mind in year two’

‘The biggest challenge was defining our product in a short sentence that makes sense to people,” says Aaron Chalke, founder of Foe, an agency specialising in content production and brand activations. “We offer a wide range of services so we needed to make it clear where we fit into a marketing strategy.”

Chalke’s background was with a media buying agency – he was formerly experiential director at Mediaworks. “My vision was to have ...