Asda calls time on Black Friday
The supermarket said "shopper fatigue" has set in
Asda, the British supermarket chain, said it is opting out of Black Friday this year.
The supermarket imported the event from its US parent Walmart, but said that after two successive years "shopper fatigue" has set in "around flash sales on big-ticket, non-essential items at Christmas".
"Customers have told us loud and clear that they don't want to be held hostage to a day or two of sales," said Asda chief...
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply