Asda calls time on Black Friday

Asda calls time on Black Friday
Asda plans to reduce prices by 36 million across the season Credit: Bloomberg

The supermarket said "shopper fatigue" has set in

Asda, the British supermarket chain, said it is opting out of Black Friday this year.

The supermarket imported the event from its US parent Walmart, but said that after two successive years "shopper fatigue" has set in "around flash sales on big-ticket, non-essential items at Christmas".

"Customers have told us loud and clear that they don't want to be held hostage to a day or two of sales," said Asda chief...

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