April 1st branding: A fool’s errand?

April 1st branding: A fool’s errand? View Gallery

Every April 1, marketing and PR people cook up wheezes in the hope of getting their brands noticed. But is there any point?

With the advent of social media, more and more brands are launching their own April Fool’s pranks in an attempt to get some free publicity. While many attract media coverage, it is unlikely that the brands enjoy much of a tangible result from them.

However, they can be good for building brand awareness, according to Laura Bergin, marketing manager for Dublin department store Clerys, which has a great track record in tricking fools on...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post