Apple banking on blitz of new products to boost revenue

The technology giant is planning to announce three new iPhones at an event next month, with the handsets likely to go on sale in September

Apple has launched three iPhones a year since 2017. Pic: Getty

Apple is readying a clutch of new hardware for the coming weeks and months, including “Pro” iPhones, upgrades to iPads and its largest laptop in years.

The technology giant is planning to announce three new iPhones at an event next month, according to people familiar with the situation. The handsets are likely to go on sale in September, contributing to fiscal fourth-quarter sales. But the real test will come in the crucial Christmas holiday season. That’s when the company is banking ona combination of new hardware, software and services to drive revenue higher, following a huge miss at the end of last year.