Aer Lingus gets balance right with new look
Aer Lingus needed a change that was strong enough to cause a fuss but subtle enough to ensure the brand would still seem familiar to those that have developed a strong grá for it over the years
One of the best known symbols of Ireland,Aer Lingus, unveiled a new brand identity last week.Making any changes to an iconic brand is a risky business, but the airline seems to have pulled it off.
The new look included a redesign of the famous Aer Lingus shamrock (more than 50 shamrock designs were considered), a font change to ‘diodrum’ and the abandonment of the green planes to planes with teal as the main ...