Aer Lingus gets balance right with new look

Aer Lingus gets balance right with new look
Aer Lingus chief executive Seán Doyle with a new-look plane. Pic: Naoise Culhane

Aer Lingus needed a change that was strong enough to cause a fuss but subtle enough to ensure the brand would still seem familiar to those that have developed a strong grá for it over the years

One of the best known symbols of Ireland, Aer Lingus, unveiled a new brand identity last week. Making any changes to an iconic brand is a risky business, but the airline seems to have pulled it off.

The new look included a redesign of the famous Aer Lingus shamrock (more than 50 shamrock designs were...

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