Advertising: it’s not yet a woman’s world

Female leaders in Irish advertising say there’s more to do to promote women in the industry

From left: Lynne Tracey of CopyClear; Gemma Teeling of PHD Media; Orlaith Blaney, IAPI President; Tania Banotti, IAPI chief executive; and Deirdre Waldron, chief executive of Cawley Nea\TBWA Maura Hickey

‘A woman in advertising in the 1980s needed two kinds of grit: the grit to work hard and the ability to grit your teeth with a smile.”

That’s what Lynn Fantom, a US advertising veteran and chairman emeritus of ID Media, wrote earlier this year on her retirement from an industry that’s not known for having a progressive approach to developing women’s careers.

While the advertising business has improved in this regard since ...