Ad agencies feel the heat from climate change activists

Ad agencies feel the heat from climate change activists

The marketeers have the power to alter our habits – and they are being urged to stop selling us things we don’t need

We’re all being asked to ‘do our bit’ to save the planet. It seems a bit ridiculous to only ‘do our bit’ when the threat is so existential. What if some people ignore the plea? How long will we allow them ignore our entreaties before we decide to intervene and force a change in behaviour? After all, saving the planet is not an opt-in exercise.

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