Accenture report says customers are after the ‘magic touch’
The report, conducted by Fjord, which is part of Accenture Interactive, was designed to highlight future trends around customer experiences and expectations.
Vicky Godolphin, Accenture Ireland’s head of digital, said: “Customers expect magic all the time. What was great yesterday is tired today.”
She added that the pace of change is “incredible” in relation to technology advancements and customer expectations, but businesses must keep up.
The report found that customer service and bringing back the human touch is becoming more of a focus. Godolphin referred to this as “going back to the ...
