AA swaps free advertising with RTÉ for traffic information

AA swaps free advertising with RTÉ for traffic information

The AA receives free advertising from RTÉ in exchange for the traffic and travel information it provides to the broadcaster.

Conor Faughnan, director of consumer affairs at the insurance and roadside assistance provider, said that AA Roadwatch receives a payment in the form of contra advertising for the provision of the service.

“AA Roadwatch provides researched traffic and travel information not just to RTÉ, but to other radio stations and media outlets nationwide, both broadcast...

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