A licence to influence

A licence to influence
Will other countries follow UAE on influencers? Pic: Getty

New regulations on influencers in the United Arab Emirates show that some countries are paying close attention to an industry that is too often dismissed as frivolous and unimportant

Whether you like it or not, influencers have created their own industry and it appears that it is here to stay. With that in mind, is it time to look at how to professionalise and regulate an industry that has a massive impact on young people? The United Arab Emirates thinks so.

It has introduced a licence for influencers that can cost up to €6,800...

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