98FM plans new ad campaign to tune into ‘community roots’
Dublin radio station 98FM has launched a new advertising campaign in an attempt to return to the “roots of the community”, according to its chief executive Keith McCormack.
The campaign, entitled Made Of Dublin, will emerge in three bursts this year. The first part is currently underway. The second part will commence in May, when 98FM holds its second Made Of Dublin awards, and the third will be in August.
The first part of the...
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