98FM plans new ad campaign to tune into ‘community roots’

98FM plans new ad campaign to tune into ‘community roots’
A promotional still from 98FM’s new Made Of Dublin campaign

Dublin radio station 98FM has launched a new advertising campaign in an attempt to return to the “roots of the community”, according to its chief executive Keith McCormack.

The campaign, entitled Made Of Dublin, will emerge in three bursts this year. The first part is currently underway. The second part will commence in May, when 98FM holds its second Made Of Dublin awards, and the third will be in August.

The first part of the...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post