After 20 years, TV3 is dead; long live Virgin Media One. But what can we expect from the shiny new rebrand?

A little bit of me died inside last month. Something I loved (well, a little bit), something that rocked my world (occasionally), passed away. Without any fanfare, without any obituary, without even a Facebook Memories production, TV3 is no more. Like John Cleese’s parrot, it has joined the choir invisible. It is an ex-TV station.

I suppose it was bound to happen. Tony Hanway, chief executive at Virgin Media, had indicated as much. ...