007 campaign gets real with LogoGrab technology
$64m augmented reality campaign uses Irish firm’s technology
Heineken is using technology built by Irish start-up LogoGrab to activate a $64 million augmented reality campaign.
The global campaign, which was launched in 85 countries worldwide, is predicted to sell over 500 million cases of special edition packs, a total of three billion bottles and cans.
Luca Boschin, co-founder of LogoGrab, said the firm was approached by an agency which wanted to activate the first ever augmented reality campaign for its customer, ...