007 campaign gets real with LogoGrab technology

$64m augmented reality campaign uses Irish firm’s technology

Alessandro Prest, founder and chief technology officer, and Luca Boschin, founder and chief executive, LogoGrab Picture: Maura Hickey

Heineken is using technology built by Irish start-up LogoGrab to activate a $64 million augmented reality campaign.

The global campaign, which was launched in 85 countries worldwide, is predicted to sell over 500 million cases of special edition packs, a total of three billion bottles and cans.

Luca Boschin, co-founder of LogoGrab, said the firm was approached by an agency which wanted to activate the first ever augmented reality campaign for its customer, ...