Noise: The trivial reasons behind so many of our worst decisions
An in-depth study
Noise: A Flaw in Human Judgment
By Daniel Kahneman, Olivier Sibony and Cass R Sunstein
William Collins, €23.80
Doctors differ and patients die. Nobody knows who coined this famous adage about the medical profession, but almost everybody accepts its basic truth. What’s much more controversial is the notion that two separate physicians might give you two separate treatments depending on whether or not their football team won last night.
According to this unsettling new ...