Noise: The trivial reasons behind so many of our worst decisions

An in-depth study

According to the authors of Noise: A Flaw in Human Judgment, we all make bad decisions because of the trivial information or “noise” floating around our brains


Noise: A Flaw in Human Judgment

By Daniel Kahneman, Olivier Sibony and Cass R Sunstein

William Collins, €23.80

Doctors differ and patients die. Nobody knows who coined this famous adage about the medical profession, but almost everybody accepts its basic truth. What’s much more controversial is the notion that two separate physicians might give you two separate treatments depending on whether or not their football team won last night.

According to this unsettling new ...