Willie O'Reilly

Willie O'Reilly

Media veteran Graham Taylor on stingy fees, the impersonal touch and taking social media with a pinch of salt

Media veteran Graham Taylor on stingy fees, the impersonal touch and taking social media with a pinch of salt

For 35 years Taylor showed that being small can be beautiful and that you can run a successful business without being always concerned about scale

Texting has been ubiquitous for years. But I was present at its birth in Ireland

Texting has been ubiquitous for years. But I was present at its birth in Ireland

It’s increasingly difficult to remember that there was a time when texting didn’t exist. A ti...

A to-do list for the new communications minister

A to-do list for the new communications minister

Richard Bruton is in danger of having greatness thrust upon him, if he deals with just a few outstanding media matters

Alive!, a free Catholic tabloid that has been an often unwanted staple of many Irish people’s mailboxes for years, is not for the faint-hearted

Alive!, a free Catholic tabloid that has been an often unwanted staple of many Irish people’s mailboxes for years, is not for the faint-hearted

Junk mail? I’m not a fan, but I haven’t put that ‘No Junk Mail’ notice on my letterbox ye...

Chris Cary deserves his place in radio's Hall of Fame

Chris Cary deserves his place in radio's Hall of Fame

It took a rogue to blaze a trail for independent radio in Ireland

Constant gambling messaging has to stop

Constant gambling messaging has to stop

With so much gambling advertising prominent in the media today, is it now time to fold?

Ian Dempsey has been celebrating 20 years with Today FM, but the story goes back even further

Ian Dempsey has been celebrating 20 years with Today FM, but the story goes back even further

“I am a DJ, I am what I play.” – David Bowie, 1979 Hands up everyone who’d like to get up...

The dangers of political social media 'pushes'

The dangers of political social media 'pushes'

Social media gives politicians incredibly direct access to their constituents. But is anyone asking the tough questions?

They’re flush with cash, and set to live longer than ever – so why do advertisers write off the 50+ cohort?

They’re flush with cash, and set to live longer than ever – so why do advertisers write off the 50+ cohort?

In marketing and media, we know a lot about the young. They’re consumers in the making, future ...

After 20 years, TV3 is dead; long live Virgin Media One. But what can we expect from the shiny new rebrand?

After 20 years, TV3 is dead; long live Virgin Media One. But what can we expect from the shiny new rebrand?

A little bit of me died inside last month. Something I loved (well, a little bit), something that...

RTÉ walks a tightrope for the Pope

RTÉ walks a tightrope for the Pope

The national broadcaster’s coverage of the papal visit was a far cry from what it served up in 1979, but it still had to tread carefully at times

How to grab the attention in 30 seconds

How to grab the attention in 30 seconds

Creativity is key to successful advertising, but some radio ads don’t make the grade

Automated services like Spotify are fantastic, but we’ll always need people to assist us in finding new music

Automated services like Spotify are fantastic, but we’ll always need people to assist us in finding new music

I punched the radio on the car dashboard. The opening bars of Gimme Shelter filled the cabin, cre...

Why our summer TV is full of cheap thrills

Why our summer TV is full of cheap thrills

The unusually sunny weather is why we’re only noticing now how little the networks spend on summer programming

Calls to loosen the rules governing the radio industry miss the point of what makes it great

Calls to loosen the rules governing the radio industry miss the point of what makes it great

If the restrictions on radio stations were removed, I have no doubt that most music outfits would play similar music (probably what’s called adult contemporary and very similar to Dublin’s 98FM and Cork’s 96FM)