Willie O'Reilly

Willie O'Reilly

The dangers of political social media 'pushes'

The dangers of political social media 'pushes'

Social media gives politicians incredibly direct access to their constituents. But is anyone asking the tough questions?

They’re flush with cash, and set to live longer than ever – so why do advertisers write off the 50+ cohort?

They’re flush with cash, and set to live longer than ever – so why do advertisers write off the 50+ cohort?

In marketing and media, we know a lot about the young. They’re consumers in the making, future ...

After 20 years, TV3 is dead; long live Virgin Media One. But what can we expect from the shiny new rebrand?

After 20 years, TV3 is dead; long live Virgin Media One. But what can we expect from the shiny new rebrand?

A little bit of me died inside last month. Something I loved (well, a little bit), something that...

RTÉ walks a tightrope for the Pope

RTÉ walks a tightrope for the Pope

The national broadcaster’s coverage of the papal visit was a far cry from what it served up in 1979, but it still had to tread carefully at times

How to grab the attention in 30 seconds

How to grab the attention in 30 seconds

Creativity is key to successful advertising, but some radio ads don’t make the grade

Automated services like Spotify are fantastic, but we’ll always need people to assist us in finding new music

Automated services like Spotify are fantastic, but we’ll always need people to assist us in finding new music

I punched the radio on the car dashboard. The opening bars of Gimme Shelter filled the cabin, cre...

Why our summer TV is full of cheap thrills

Why our summer TV is full of cheap thrills

The unusually sunny weather is why we’re only noticing now how little the networks spend on summer programming

Calls to loosen the rules governing the radio industry miss the point of what makes it great

Calls to loosen the rules governing the radio industry miss the point of what makes it great

If the restrictions on radio stations were removed, I have no doubt that most music outfits would play similar music (probably what’s called adult contemporary and very similar to Dublin’s 98FM and Cork’s 96FM)

A real handful, a one-off and a hard act to follow

A real handful, a one-off and a hard act to follow

He invariably came with a high price tag, but Eamon Dunphy was usually worth it

Qatar 2022 'could be a car crash' for TV rights holders

Qatar 2022 'could be a car crash' for TV rights holders

With millions of euro at stake, television stations have to weigh up the odds carefully when bidding for sports events