You've got to hand it to them. There are some damn fine businesspeople walking the corridors of Croke Park.
Next month, that's how things are supposed to become in European football.
If your jaw hasn't snapped shut yet, don't bother trying to force it closed now. A quick read of the following and it will just drop once more.
Question: Is there a sportsperson in Ireland that has suffered more unwarranted abuse than Kenneth Egan?
We know. You're excited. There's the hope from the narrow New Zealand loss, the expectation because of the brilliant mind of Joe Schmidt, even just the fact that it's our opening game of the Six Nations.
If you've never come across the story of John Spano, it's worth a quick revisiting.