Conor Brophy

Conor Brophy

Conor Brophy: Twitter goes for broke on broadcast

Conor Brophy: Twitter goes for broke on broadcast

Twitter struck gold with its first venture in live sports broadcasting, and now it has a sales pitch. Trouble is: now everyone else does too

Conor Brophy: Full stream ahead - at last the music industry might have something to shout about

Conor Brophy: Full stream ahead - at last the music industry might have something to shout about

Voice control in consumer electronics set to drive greater digital demand

Conor Brophy: The long-term consequences of ad-blocking could be less diversity and inferior content

Conor Brophy: The long-term consequences of ad-blocking could be less diversity and inferior content

Blocking online ads may offer a short-term gain to users - but at the price of long-term pain

Conor Brophy: Consuming social media responsibly

Conor Brophy: Consuming social media responsibly

For all their algorithmic muscle, social media giants still haven’t figured out how to find the truth in their vast slush piles without human editors

Reimagining the customer experience is a must for bricks-and-mortar retailers

Reimagining the customer experience is a must for bricks-and-mortar retailers

Avoca managing director Simon Pratt explains why the retailer is doubling down on bricks-and-mortar

Conor Brophy: The secret of Quartz’s success

Conor Brophy: The secret of Quartz’s success

Quartz is an example of online advertising buttressed by a canny business model

It’s not always easy to reconcile a company’s principles with commercial reality

It’s not always easy to reconcile a company’s principles with commercial reality

The growing debate about brand values

Conor Brophy: The news that SpongeBob Squarepants creator Stephen Hillenburg has MND has been met with sympathy

Conor Brophy: The news that SpongeBob Squarepants creator Stephen Hillenburg has MND has been met with sympathy

There has also been recognition of his contribution to modern TV

Can sports sites thrive without live sports rights?

Can sports sites thrive without live sports rights?

The ‘loser’ media outlets without exclusive access to live sports are proving to be a slam dunk when it comes to coverage

A crafty move by Waterstones shows that readers are keen to buy into the story of ‘small beer’ independent bookshops

A crafty move by Waterstones shows that readers are keen to buy into the story of ‘small beer’ independent bookshops

You can’t judge a bookshop by its cover, writes Conor Brophy

Conor Brophy: Audiences may have fragmented in the digital age - but content has too

Conor Brophy: Audiences may have fragmented in the digital age - but content has too

Consumers are still experimenting to see what best fits their viewing requirements

Streaming works brilliantly for the 1 per cent of top acts, and nobody else

Streaming works brilliantly for the 1 per cent of top acts, and nobody else

There's good reason that it's not often an independent act expresses anything other than scorn for streaming services

People hate digital ads, and their impact is increasingly hard to measure and count

People hate digital ads, and their impact is increasingly hard to measure and count

Online advertising is often muted, minimised or blocked – a mountain to overcome for the industry

Sony has realised that content is not as ‘king’ as it used to be

Sony has realised that content is not as ‘king’ as it used to be

It has taken it a quarter of a century to realise it overpaid when it shelled out $3.4 billion for Columbia

Tough Mudder: Crawling through dirt while dodging live wires?

Tough Mudder: Crawling through dirt while dodging live wires?

It’s the newest fitness craze - and the ‘endurance’ brand Tough Mudder is in the lead