Catherine O’Mahony

Catherine O’Mahony

Superquinn appoints Language as new agency

Superquinn appoints Language as new agency

Superquinn has appointed a new advertising agency after its new owners decided to part company with Ogilvy & Mather, which held the account for 12 years.

Fleishman PR’s 'Points' plan to help creativity

Fleishman PR’s 'Points' plan to help creativity

As international PR agency Fleishman Hillard moves further into the consultancy sphere, its Dublin executives are adopting centrally devised tools to promote their own and their clients’ capacities to innovate.

Irish food gets all dressed up

Irish food gets all dressed up

Appropriately, Tara McCarthy’s office is crammed with food. As senior manager of Bord Bia’s consumer foods division (which commands about a third of the food agency’s annual €30 million budget), McCarthy’s job requires her to keep up with trends in p

Healthy approach pays off

Healthy approach pays off

Jawbreakers, Eyepoppers and Mr Freeze pops: the Zed Candy product list doesn’t sound like the healthiest around.

PR’s brand new confidence

PR’s brand new confidence

Padraig Slattery, a one-time Peter Owens staffer, recalls a time when clients viewed PR advice as something to be thrown in as a freebie as part of an advertising contract.

ITV leads contenders to buy CanWest’s TV3 stake

ITV leads contenders to buy CanWest’s TV3 stake

‘‘It’s business at usual’’ at TV3, a company spokeswoman said last week.

Magnet attracted to small agency

Magnet attracted to small agency

Film director Paddy Breathnach is behind the eye-catching advertising campaign that started last week for new broadband/TV-provider Magnet, created by small Dublin advertising agency Bloom.

Duo plan a new marketing approach for professionals

Duo plan a new marketing approach for professionals

As anyone who has ever tried to find an architect, an accountant or a lawyer in a hurry will suspect, Ireland is about ten years behind the US and Britain when it comes to marketing professional services.