Brian Keogh

Brian Keogh

Golf and a €1 billion tourism plan for the North

Golf and a €1 billion tourism plan for the North

For every £1 spent on green fees in Northern Ireland, a further £4 is spent elsewhere in the economy, writes Brian Keogh

Why BBC chose Match of the Day over The Open

Why BBC chose Match of the Day over The Open

The price of golf’s soul has already been decided, with The Open switching to Sky’s pay TV in two years' time

With a little help from his friends

With a little help from his friends

Rory McIlroy has leveraged his brand and his friends to ensure the success of this week’s Irish Open

The Masters: a constant in a world of change

The Masters: a constant in a world of change

Augusta National has done a remarkable job in bringing one of the world’s most iconic sporting events into the 21st century.

McIlroy’s second act

McIlroy’s second act

In the space of a year, Rory McIlroy has reinvented himself, splitting from his management team, signing lucrative new deals and heading for the grand slam. Meet McIlroy 2.0, writes Brian Keogh.

Giant wave of Ryder Cup    cash awaiting Captain Clarke

Giant wave of Ryder Cup cash awaiting Captain Clarke

Darren Clarke’s 2016 European Ryder Cup captaincy could be worth up to €2.7 million to him over the next year and a half. Brian Keogh reports.

Business of Sport: The host with the most?

Business of Sport: The host with the most?

The Irish Open has remained a flickering presence in the European Tour firmament for the past fo...

Tough in the rough

Tough in the rough

While golf’s big-name stars burn brightly, others freeze in remote orbits on the satellite tours, writes Brian Keogh

Business of Sport: Tough in the rough

Business of Sport: Tough in the rough

While golf's big-name stars burn brightly, others freeze in remote orbits on the satellite tours, writes Brian Keogh.

Business of Sport Greenbacks on the greens

Business of Sport Greenbacks on the greens

The biennial matches between the United States and Great Britain and Ireland had become so one-sided that there were question marks over its future.

Business of Sport: The business of being Rory

Business of Sport: The business of being Rory

McIlroy is golf’s billion dollar ticket (and counting), writes Brian Keogh.

Business of Sport: Royal Portrush gets ready to Open for business in 2019

Business of Sport: Royal Portrush gets ready to Open for business in 2019

By the time the Open Championship reaches Portrush in 2019, it will be worth in the region of €90 million to the North, writes Brian Keogh at Hoylake.

Business of Sport: Plan to give fresh drive to Irish golf

Business of Sport: Plan to give fresh drive to Irish golf

The cry of “women and children first” went up when the Titanic hit that iceberg 102 years ago.

Business of Sport: Ace in the hole for the privileged few at Augusta

Business of Sport: Ace in the hole for the privileged few at Augusta

Already one of the most elitist institutions in American life, Augusta National Golf Club is spending tens of millions on making itself even more exclusive, writes Brian Keogh.