Ian Guider: Vodafone can’t afford to miss the boat again

New chief executive Margherita Della Valle will have to address more than cost cutting if she wants to lift the ever declining share price of the operator, which failed to cash in on either 3G or the rise of apps

Margherita Della Valle: her first act as Vodafone chief executive was to slash 11,000 jobs, or 10 per cent of the company’s global workforce

It says an awful lot about the state of affairs at a company when its performance is described as “not good enough” by its own top brass. Margherita Della Valle, Vodafone’s freshly-installed chief executive, pulled no punches when announcing that changes had to happen at the company’s annual results last week. Normally most executives will stand over even the most mediocre figures with glass-half-full optimism.

Della Valle succeeded Nick Read as chief executive after he ...