How AI is posing a challenge to creatives

Is a robot coming for your job? Up until recently if you worked in a creative or knowledge-based industry, you probably scoffed at the notion that what you do could be replicated by a computer.

But then generative AI seemed to appear out of nowhere. ChatGPT can write code, produce articles, compose emails and even write prose in the style of any famous author. Dall-E can create images from text prompts, Adobe’s Photoshop’s new ‘generative ...