Connected Magazine
From Kanturk to K-Pop, Darina Connolly on how TikTok is helping musicians go viral
The Cork native has had a front row seat during a period in which tech has changed the music industry beyond recognition
Social media platforms may come and go, but few have had the impact on music that TikTok is having. The app has more than one billion users globally, including over 150 million in Europe. And it has become an essential promotional tool for artists and record labels.
Up-and-coming acts have used the app to build their profile and get their songs heard for the first time. Established ones like Fleetwood Mac and Kate Bush, meanwhile, ...
