Saturday November 28, 2020

Analysis: Covid-19 has led some companies to better business models

The pandemic has given some firms a greater insight into where they can improve and where they can cut back. Those who use the opportunity to re-evaluate will emerge stronger in a post-Covid world

28th October, 2020
Nike has delivered good numbers in the latest quarter, with sales around the same level as last year despite a 33 per cent drop in its promotional spending. Photo: Getty

Company chief executives have been finding it difficult to provide guidance and a clear business outlook in 2020 given the uncharted waters, but it has been getting slightly better.

Earlier in the year, during the first-quarter reporting season, almost 70 per cent of US companies which normally guide analysts and the markets on what to expect simply abandoned giving profit forecasts. Naturally enough, this was most evident in consumer-orientated companies.

For the second quarter this figure had...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

With very little of the €2 billion credit guarantee cash having found its way to stricken companies, some are speculating that the banks are too busy dealing with underperforming loans to lend cash to firms

Ian Guider | 1 week ago

Analysis: Michael O’Leary must be unhappy that he can’t run his company in his own way during the pandemic. His is the personality that made Ryanair Ireland’s most successful export, but he faces his biggest challenge yet in bringing the company back to recovery

Ian Guider | 2 weeks ago

Comment: Can Ireland retain the investment already won if there are US tax policy changes under a Biden presidency?

Brian Keegan | 3 weeks ago