With a little help from his friends

Rory McIlroy has leveraged his brand and his friends to ensure the success of this week’s Irish Open

23rd May, 2015
6
The Royal County Down Golf Club;

When John Lennon and Paul McCartney wrote With a Little Help from My Friends they may never have imagined it would become one of the biggest sellers of all time.

Now, after a four-year desert trek without a title sponsor, it turns out that the cocktail of Rory McIlroy, the Irish Open and a coterie of his (superstar) friends will do more than just get by.

That heady cocktail of celebrity and money has always...

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