Willie O’Reilly: If it really wants to succeed, GB News should poach top TV talent

In an effort to increase its dire audience figures, Britain’s new right-wing TV station has recruited Nigel Farage, but more established broadcasters might prove more appealing

With Nigel Farage on board, Britain’s new television channel, GB News, is drifting dangerously further right, towards a version of America’s Fox News

Launching a new media business is never easy. The astronomical set-up costs and regulatory high-wire act are just the start – you then have to convince the public to tune in. As a former colleague reminded me last week, it’s remarkable how the launch of GB News resembles the idealistic start-up of Radio Ireland.

GB News is a British-based TV channel launched with much fanfare in June this year. Like all new media, it presumes ...