What will Debenhams plan mean for Ireland?

New chief targets 'social shoppers' but leaves international details for later

20th April, 2017
What will Debenhams plan mean for Ireland?
New Debenhams chief unveils strategy. Pic: RollingNews.ie

British department store chain Debenhams has unveiled a new strategy which could involve the closure of a number of stores in Britain and an exit from some of its international businesses.

The review, ordered by new chief executive Sergio Bucher, is aimed at improving Debenhams’ digital offering – particularly mobile - and making its stores more attractive to shoppers to take advantage of a trend towards what the company calls “social shopping”.

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