Trump throws cat among the pigeons with NHS remark

The US president’s casual suggestion that Britain’s health service might be up for grabs in a future trade deal with the US is a fair warning for those hoping for a cosy post-Brexit relationship

9th June, 2019

The French philosopher Roland Barthes spent perhaps more time than is good for anyone looking at advertisements. Some 60 years ago, he was trying to understand and explain what parts of an advert (he focused on one for pasta) made consumers want to go and buy the item.

Barthes analysed the particular details in the advertising campaign that seemed to catch people’s attention, whether they fully realised it or not.

It sometimes happens that...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The Last Post: Political page-turner takes a fresh look at a leader less ordinary

Dan O’Brien: As inflation rises across Europe, Germany and the ECB are watching Italy with interest

Vincent Boland: Europe’s most unloved sector beginning to attract advances