Trump throws cat among the pigeons with NHS remark

The US president’s casual suggestion that Britain’s health service might be up for grabs in a future trade deal with the US is a fair warning for those hoping for a cosy post-Brexit relationship

9th June, 2019

The French philosopher Roland Barthes spent perhaps more time than is good for anyone looking at advertisements. Some 60 years ago, he was trying to understand and explain what parts of an advert (he focused on one for pasta) made consumers want to go and buy the item.

Barthes analysed the particular details in the advertising campaign that seemed to catch people’s attention, whether they fully realised it or not.

It sometimes happens that...

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