Tricks of the trademark
The Irish Patents Office flies under the radar, but with intellectual property increasingly valued and Brexit set to play havoc with copyright laws, it has a big role to play
For Supermac’s chief Pat McDonagh, it marked a victory for the little guy. He hailed his trademark win against global fast food chain McDonald’s on RTE radio last week as the “end of the McBully”.
It followed a ruling by the European Union Intellectual Property Office (EUIPO) wiping out one particular Big Mac trademark which was allegedly used to stymy the Galway chain’s ambitions to expand in Europe....
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