The life and times of Maurice Pratt
The chairman of the Irish Tourist Industry Confederation – who is still regularly recognised from those Quinnsworth TV ads in the 1980s – talks about the challenges of Brexit, how Dunnes Stores captured the zeitgeist, and his ‘interesting’ working relationship with Minister for Tourism Shane Ross
How do you know you’ve reached iconic status in Ireland? Maybe you’ve had a building named after you, or been awarded the freedom of somewhere. Or maybe, like Maurice Pratt, you’ve become so ingrained in the memory of a couple of generations of Irish people that you’ve popped up on that key arbiter of popular culture, Waterford Whispers.
Headlined “Maurice Pratt finally arrested over traumatic back to...
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