The life and times of Maurice Pratt

The chairman of the Irish Tourist Industry Confederation – who is still regularly recognised from those Quinnsworth TV ads in the 1980s – talks about the challenges of Brexit, how Dunnes Stores captured the zeitgeist, and his ‘interesting’ working relationship with Minister for Tourism Shane Ross

Gillian Nelis

Managing Editor @gnelis
25th March, 2018
Maurice Pratt: ‘I was constantly recognised from the Quinnsworth ads. But it was all positive, and it was great for the brand’ Picture: Fergal Phillips

How do you know you’ve reached iconic status in Ireland? Maybe you’ve had a building named after you, or been awarded the freedom of somewhere. Or maybe, like Maurice Pratt, you’ve become so ingrained in the memory of a couple of generations of Irish people that you’ve popped up on that key arbiter of popular culture, Waterford Whispers.

Headlined “Maurice Pratt finally arrested over traumatic back to...

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