Poco By Pippa tops 40,000 sales as new pop-up opens

Blogger’s jeans venture racks up orders in 30 countries

13th August, 2017
Fashion blogger Pippa O’ Connor ran pop-up denim shops in shopping centres in Dublin and Cork Picture: Brian McEvoy

Fashion and beauty blogger Pippa O’Connor has sold in excess of 40,000 pairs of jeans from her Poco By Pippa denim range. The jeans, which are available in sizes 6 to 16, retail from €90 per pair and were launched last November.

“We have had a fantastic year business-wise, with the launch of Poco By Pippa being the highlight,” O’Connor told The Sunday Business Post.

“Our Cork pop-up store is only open...

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