Friday November 22, 2019

Pigsback sale to English firm nets €25m

10th February, 2019

Michael Dwyer, founder of Pigsback

Last week’s sale of Irish firm Pigsback.com to an English travel group was worth an estimated €25 million.

The deal is one of the largest transactions by any Irish e-commerce firm so far this year.

Empathy Marketing, which runs Pigsback. com, was sold to Brit- ish-based online travel deals company Secret Escapes Group.

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