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25th January, 2015
Ray D’Arcy: sponsored by Volkswagen

Volkswagen has signed a six-figure deal to become the sponsor of the upcoming new Ray D’Arcy Show on RTE Radio 1, writes Colette Sexton.

The 18-month contract was brokered by Mediacom. It includes weekly promotions across Radio 1’s top ten shows including Morning Ireland, Today with Sean O’Rourke, News at One, Liveline and Marian Finucane, as well as six sponsorship stings per show, outside broadcasts and promotions.

Derek Mooney’s show was...

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