Friday November 22, 2019

Matt Cooper on Ryanair

Buying passengers with cheap seats in times of threatened strikes may no longer work, now that the airline has agreed to negotiate with staff unions

8th July, 2018

Michael O’Leary is facing into a new reality Picture: Rollingnews

Ryanair has a tried and trusted approach to dealing with crisis: it announces a seat sale.

Last Wednesday morning, as the newspapers were full of the likely impact of the one-day strike called by Irish pilots for next Thursday, Ryanair customers got an email, under the banner “This is not fake news”. It offered them flights in September to November to destinations such as Paris and Copenhagen for as little as €19.99.


Subscribe from just €1 per month!

or Log in to continue reading

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Related Stories

Last week, in a much-anticipated announcement, the FT said that Lionel Barber would step down as editor in January after 14 years

Vincent Boland | 5 days ago

Ageism is not okay, whether it’s directed at a younger generation or an older one, as an ‘Ok boomer’-spouting Generation Z should know

Nadine O’Regan | 5 days ago

It’s been a turbulent year for the advertising market, but it’s here in the fourth quarter that the real profits are made

Willie O'Reilly | 5 days ago