Letter From America
Marion McKeone: How Ozempic replaced cocaine as Hollywood’s new drug of choice
This injectable form of semaglutide, once the preserve of Kim Kardashian and her ilk, is rapidly becoming a US phenomenon among non-celebrities who want to lose weight without diets or exercise
Ozempic has been having an extended cultural moment in the US which peaked at this year’s Oscars when host Jimmy Kimmel joked: “Everyone looks so great. When I look around this room I can’t help but wonder, ‘Is Ozempic right for me?’”
The gag was a play on the $100 million Ozempic advertising blitz that has saturated every US media outlet, featuring the usual array of smiling, dancing, embracing actors simulating Americans who have had ...
