Lotto hopes Lidl and Aldi can push it to €1bn in sales

Premier Lotteries testing new technologies in discounters as well as growing its core network

Barry J Whyte

Chief Feature Writer @whytebarry
1st October, 2017

The company that runs the National Lottery aims to hit a billion euro in revenue by rolling out its games nationally in supermarkets and discount retailers such as Lidl and Aldi.

It’s part of a new retail strategy for Premier Lotteries Ireland, the company owned by the Ontario Teachers’ Pension fund, which last week announced it had racked up €750.2 million in lottery ticket and scratch card sales, compared to €670.4 million in 2015....

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