Kepak makes a Celtic connection in the lucrative US burger market
The first firm in Europe to get approval to export minced beef patties to the US is initially targeting the Irish diaspora through its Celtic Beef Company
When your company becomes the first European firm to secure access to the highly lucrative US burger market, it can be daunting.
Last week, it happened to Kepak, but the Irish beef processor has a plan – it’s going to tackle the challenge in bite-sized pieces.
“It’s a huge market and it can be quite overwhelming when you’re initially going out there. You have to break it down and take it on in...
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