Kennedy plotting Stateside growth
Irish designer growing her business in the US and investing in flagship stores
After hosting several successful trunk shows in New York, fashion designer Louise Kennedy is looking to build her US profile in 2018, with further pop-ups being looked at in Palm Beach, Dallas and Houston.
“Building relationships in the US, we’ve now found that there’s an appetite for a niche brand,” she said. “We can share the images about how things are constructed and designed, and customers love the exclusivity that this is not a mass business....
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