Keep price of e-cigarettes low, PJ Carroll tells government

The company said the state’s failure to support the use of e-cigarettes is part of the reason 'Ireland’s smoking prevalence rate is 22 per cent'

Barry J Whyte

Chief Feature Writer @whytebarry
2nd September, 2018

Giant cigarette maker British American Tobacco, through its Irish subsidiary PJ Carroll, is the latest tobacco company to urge the government not to tax e-cigarettes, despite massive objections from health organisations.

In a series of emails to Irish politicians, the company wrote that “it is vital that the government does not make e-cigarettes prohibitively expensive”. The company said the state’s failure to support the use of e-cigarettes is part of the reason “Ireland’s smoking prevalence...

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